Companies/big-tech
Apple
Current privacy policylast checked 9/30/2026healthy
What Apple takes from you. Straight from the captured policy. Tap any row for the exact quote.
Account activityHow and when you use your account.Collected
“Your Apple Account and related account details, including email address, devices registered, account status, and age”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
Browsing activityPages you visit and things you tap or click.Collected
“Data about your activity on and use of our offerings, such as app launches within our services, including browsing history”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
Device identifiersSerial numbers and IDs that mark your phone or laptop.Collected
“Data from which your device could be identified, such as device serial number, or about your device, such as browser type”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
Email addressThe email you sign up or log in with.Collected
“Data such as name, email address, physical address, phone number, or other contact information”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
LocationWhere you are or where you've been.Collected
“Precise location only to support services such as Find My or where you agree for region-specific services, and coarse location”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
Your nameYour legal or profile name.Collected
“Data such as name, email address, physical address, phone number, or other contact information”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
Other dataAdditional data described in the policy.Collected
“Details such as the content of your communications with Apple, including interactions with customer support and contacts through social media channels”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
Payment detailsCards, billing info, or transaction data.Collected
“Data about your billing address and method of payment, such as bank details, credit, debit, or other payment card information”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
Phone numberYour mobile or contact number.Collected
“Data such as name, email address, physical address, phone number, or other contact information”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
Purchase historyWhat you buy and when.Collected
“Data about purchases of Apple products and services or transactions facilitated by Apple, including purchases on Apple platforms”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
Voice recordingsAudio of your voice, like assistant commands or calls.Collected
“For research and development purposes, we may use datasets such as those that contain images, voices, or other data that could be associated with an identifiable person.”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
Why they use your data.
AI trainingUsing your data to train AI models.Yes
“Your private personal data is not used to train our foundational AI models.”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
AnalyticsMeasuring how people use the service.Yes
“personal data collected to improve our offerings, for internal purposes such as auditing or data analysis”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
PersonalizationTailoring content and recommendations to you.Yes
“Apple will use information that we collect so that we can offer you those personalized services or communications”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
Running the productMaking the service itself work.Yes
“Apple collects personal data necessary to power our services”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
SecurityPreventing fraud and protecting accounts.Yes
“These technologies help us to better understand user behavior including for security and fraud prevention purposes”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
Sharing, retention & your controls.
You can get a copyYou can request the data they hold on you.Good sign
“At Apple, we respect your ability to know, access, correct, transfer, restrict the processing of, and delete your personal data.”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
You can delete your dataThe policy offers a way to erase your data.Good sign
“At Apple, we respect your ability to know, access, correct, transfer, restrict the processing of, and delete your personal data.”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
No sharing disclosedThe captured policy doesn't disclose sharing.Disclosed
“We have measures in place to reduce the amount of personal data we collect and make no attempt to connect data crawled to any individual Apple user, or to build profiles about individuals.”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
You can opt outYou can say no to some uses of your data.Good sign
“Where you are requested to consent to the processing of your personal data by Apple, you have the right to withdraw your consent at any time.”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
Shares with third partiesData goes to other companies.Disclosed
“Apple may engage third parties to act as our service providers and perform certain tasks on our behalf, such as processing or storing data, including personal data, in connection with your use of our services and delivering products to customers.”
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Retention period not disclosedThe policy doesn't say how long data is kept.Unclear
“Apple retains personal data only for so long as necessary to fulfill the purposes for which it was collected”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
Sells dataThe policy discusses selling personal data.Says no
“Apple does not sell your personal data including as “sale” is defined in Nevada and California.”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1
What changed.
No published changes yet.
Full evidence record (24 published claims)
data collected · device id
We found: disclosed
“Data from which your device could be identified, such as device serial number, or about your device, such as browser type”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim af1e9e8e1aff55e16d4ff9bfa4c614a53f8a127c384f650656f1a872ae2a855b
sharing · sale
We found: not disclosed
“Apple does not sell your personal data including as “sale” is defined in Nevada and California.”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim 36caa6391c6d18239de3714c1df35323f0bbdf852d5420e561f3962a6659f631
control · opt out
We found: disclosed
“Where you are requested to consent to the processing of your personal data by Apple, you have the right to withdraw your consent at any time.”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim f4178da6da9dffb8d12d708a90f97bf294acfc151d0ad3912ce4c925bed79d1b
data collected · other
We found: disclosed
“Details such as the content of your communications with Apple, including interactions with customer support and contacts through social media channels”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim 1298d1488598ba17b7e72eafb533cf45e569aadcc2cb3e76aebcc6b59356b443
purpose · personalization
We found: disclosed
“Apple will use information that we collect so that we can offer you those personalized services or communications”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim d88ec66be08423c74b484401a52b48da11ebcf0965f21cf13bc8339f16a35473
purpose · analytics
We found: disclosed
“personal data collected to improve our offerings, for internal purposes such as auditing or data analysis”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim 1da3a6834e746d1a7adf6ee911e48cce975242562c1407994df6fd62e19f2fd2
data collected · name
We found: disclosed
“Data such as name, email address, physical address, phone number, or other contact information”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim 9d8cd165793abe3e414e75e43bce47bb86fb312e3368c25344a89b0e5a72fd9c
data collected · email
We found: disclosed
“Data such as name, email address, physical address, phone number, or other contact information”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim 74601aecaf1c6a571b4e4cda03bdec7d7158f709f904d383a5e43c405a26277f
data collected · browsing
We found: disclosed
“Data about your activity on and use of our offerings, such as app launches within our services, including browsing history”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim c74236b9b2c2a1f5ea029bb332ddd080c4bec7999da260daf970495c278c59cc
sharing · none disclosed
We found: disclosed
“We have measures in place to reduce the amount of personal data we collect and make no attempt to connect data crawled to any individual Apple user, or to build profiles about individuals.”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim c851ea0ce2c8973fab6c5e03f35a0c17ba5519ba4909860ba4946a2af0cf2a1f
data collected · voice
We found: disclosed
“For research and development purposes, we may use datasets such as those that contain images, voices, or other data that could be associated with an identifiable person.”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim 22529704c14ca059097cdb624a7c21ddfc0f6d428aa580e5ddb2e2c9f8c57b24
data collected · account activity
We found: disclosed
“Your Apple Account and related account details, including email address, devices registered, account status, and age”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim 9a8ee4eb7a28b3b9273314cbfc4f453306e680bfd6165f4ad8fbf86cd75b85b0
region · global
We found: disclosed
“your personal data may be transferred to or accessed by entities around the world”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim 4b36d2b0d83848128e2303db22395a9def85d18f4dd8e1bf338212eb9621668d
data collected · purchase
We found: disclosed
“Data about purchases of Apple products and services or transactions facilitated by Apple, including purchases on Apple platforms”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim 98349459d9281633cd073ebae6656ab727871f015ba5695661dae6747f234e69
data collected · phone
We found: disclosed
“Data such as name, email address, physical address, phone number, or other contact information”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim f932d7508d443b268fb391a6fe2559e508da36feac6de5cb51c62bc1b81effd6
data collected · location
We found: disclosed
“Precise location only to support services such as Find My or where you agree for region-specific services, and coarse location”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim 2cf3ff1e442e78b54d89b061101405c1ddfcdbd159113394b4dd8a088c28534a
retention · unspecified
We found: disclosed
“Apple retains personal data only for so long as necessary to fulfill the purposes for which it was collected”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim f53ffa3930e7c06bf296dc426a2ca89d72bb4f3dc345590196fc793c2cd3f6f4
data collected · payment
We found: disclosed
“Data about your billing address and method of payment, such as bank details, credit, debit, or other payment card information”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim d45dc5a4eaaf8b7950753950d45db7c5c291576d78de490853dae614931c5876
control · access
We found: disclosed
“At Apple, we respect your ability to know, access, correct, transfer, restrict the processing of, and delete your personal data.”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim 2294bc3533f47335c200fe5729f22645b83af46d007586d4682d8404f56120cb
sharing · third party
We found: disclosed
“Apple may engage third parties to act as our service providers and perform certain tasks on our behalf, such as processing or storing data, including personal data, in connection with your use of our services and delivering products to customers.”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim d9c003e87f9db4a95dba283d3e562e89ea3157f53c1ac938529ba0eafa0333db
purpose · security
We found: disclosed
“These technologies help us to better understand user behavior including for security and fraud prevention purposes”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim d64684e475bf5d9c93283b56d92e7d552072a24376b60ee0154b8cb1ffd416bc
control · deletion
We found: disclosed
“At Apple, we respect your ability to know, access, correct, transfer, restrict the processing of, and delete your personal data.”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim 184c87df51435b71e22d0d01bc905b182e11fdbcdf50990e9983e5fbcd804f8e
purpose · ai training
We found: disclosed
“Your private personal data is not used to train our foundational AI models.”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim 52895b747392a732274e94325af9115564c85277d38fb9c8cd15db39f45220d9
purpose · product
We found: disclosed
“Apple collects personal data necessary to power our services”
snapshot 88ee33bb-0c90-4824-8677-42e1c415b188 · revision 1 · source region global Evidence details
claim 1c2714a9a8b0748fc8a5a9d2b631b6904477075099496dc4e1dc4dfcb0324648